Create segments based on
offline and online data
Make segments
from your data
Upload a file containing client phone numbers, email addresses, or mobile device IDs to Yandex.Audience and you will receive a list of anonymised user IDs which you can use to serve personally-targeted ads.
Research
your audience
Get an insight into your audience such as statistics on the gender, age, device type, and location of users.
Target
your ads
You can use prepared segments for your ad campaigns in Yandex.Direct and Yandex.Display.
Search for similar audiences
Machine learning will help you find potential new customers on the internet according to key characteristics.