Create segments based on
offline and online data
Upload a file containing client phone numbers, email addresses, or mobile device IDs to Yandex.Audience and you will receive a list of anonymised user IDs which you can use to serve personally-targeted ads.
Get an insight into your audience such as statistics on the gender, age, device type, and location of users.
You can use prepared segments for your ad campaigns in Yandex.Direct and Yandex.Display.
Machine learning will help you find potential new customers on the internet according to key characteristics.